Viva Magenta – 2023 Color of the Year!
Move over subtle neutrals: Viva Magenta is Pantone’s color of the year for 2023! A color that just vibrates with vim and vigor. It is brave and fearless, and a color whose exuberance promotes joy and optimism. It is my kind of color! While Viva Magenta descends from the red family, it also leans towards…